Tell stories, inform, and connect through media
10 courses available
This is the age of Information-Communication-Entertainment (ICE) with massive expansion in broadcasting through more television channels, direct broadcast satellites, T.V./Computer link ups, cable T.V. and rapid growth in All India Radio and other broadcasting services particularly FM.
Advertising chiefly targets at creating demand, encourages marketing, and establishes a direct contact between manufacturers and consumers. The entire purpose of advertising is to apprise and influence public to purchase products and services through TV, Internet, Newspapers, magazines, outdoor publicity.
Journalism includes preparation of written, visual, or audio material envisioned for dissemination through public media with reference to factual, ongoing events of public concern. It deals with broadcast world such as TV and Radio, Web journalism, Print Journalism etc.
Mass communication is the course related to how individuals and entities relay information through mass media to large segments of the population at the same time. It usually relates to newspaper, magazine, book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news and advertising.
Public relations is related to corporate communication and image building. The field is involved in promoting the organization goals and sustain a good reputation in public through communication. It helps to build relationships with stakeholders through various sources for news/information dissemination.
Art Direction includes work such as creation and management of visual style and images in magazines, newspapers, and product packaging, movies and television productions. Artworks, illustrations or layouts are created for various purposes and used in advertising, newspaper and magazines, theatre, motion picture and video games industries.
Direction deals with creative aspects of production such as creating, shaping and controlling artistic and dramatic facets of a film/drama, visualization of script or screenplay, selection of setting/locations and special costume effects. It comprises guidance for technical crew/actors in creation and development of a concept or visualization.
Film/Drama production is a joint activity of making movies, television shows, and sometimes commercials. The work includes camera, lighting, editing, sound and set design. This field deals in identifying design styles for sets, locations, graphics, props, lighting, camera angles and costumes, while working closely with the director and producer.
Students pursuing these courses are able to learn about the fundamental tools of cinematography, basic level shooting and are able to work on various digital cameras. The cinematography is a perfect blend of creative integration with the direction which enables development of unique process of film making.
Digital Marketing Courses broadly give inside view of sales and marketing activities and practical understanding of digital means and technologies through Internet, mobile phones, display advertising, and similar other digital channels and platforms.